SEO, or Search Engine Optimization, is a process where a search engine processes information, searches and delivers information every single time you press ‘search’.
Search engines crawl information on the internet by moving from link to link. Every search engine wants to deliver the ‘best’ and ‘most authoritative’ website to the top of your internet search. The search engine reads every page to understand how it relates to a users search, and then files your page away.
The more quality links you have to and from your website means you carry more authority. The more authority you have as a brand, the higher you’ll show up in a search.