The Client: National Material Company (NMC) is part of the National Material Limited Partnership (NMLP) steel division, which is one of the largest independent steel service centers in the United States. NMLP operates 16 steel service centers and processing facilities in United States, Canada and Mexico and ships over 2,000,000 tons of steel annually, resulting in annual sales exceeding $1.5 billion. NMC operates ten of these steel processing facilities and service centers located in the U.S. and Mexico to serve the manufacturing needs of customers in a wide variety of markets.
Relationship Background: Dremana Productions began working for NMLP in 2001 as their DVD duplication company. By 2006 we had developed 3 websites including the parent site, designed a new company logo, and became NMLP’s go-to company for “all things graphic design.” A decade later, we were asked to rebrand their leading (core) companies for consistency and spearhead an online awareness campaign with the goal of generating a high volume of quality traffic. Today, we enjoy being NMLP’s resource for video, print, copywriting, and online/traditional marketing services.
The Objective: In January of 2015, NMC hired Dremana Productions to repackage in-house materials such as PowerPoint presentations used by the sales departments, company videos both public & internal, new website design, and revamp existing or add desired social media platforms to their online presence.
The Campaign: We began by building a custom web-based platform called the “NMC Media Portal” where all company videos, images, PowerPoints, branding, and print media can live from this day forward. Scope of employee accessibility to the portal is granted according to authority via password. Simultaneously, we worked with the sales departments to create fresh, engaging video-based PowerPoints. Through this process, and our long-standing relationship with NMLP, building a new website with SEO in mind proved to be a smooth and enjoyable process. Since January 2015 we have redesigned 3 websites, created approximately 15 videos, built 8 PowerPoint presentations, constructed 6 social media campaigns, and are in the process of launching a new website for NMLP’s latest acquisition in Mexico.
The Results: National Material Company now possess a media portal which contains all of their approved branding including logos, power points, brochure templates, videos and photography. Their sales force and employees can now access this approved media to customize their presentations, literature, and other materials.
The Bottom Line: “Dremana Productions has provided our sales team with a new level of confidence we weren’t even aware that we didn’t have. There is no doubt that they are a group of chameleons that have a great time changing color as they embrace your industry. We look forward to many more years using their brilliant services.”
– Michael Tang, CEO/NMLP – Vice Chairman/Tang Industries